Strategic, results-driven marketing services to help your firm attract the right clients and grow with confidence.
More
Qualified Leads
Greater
Online Visibility
Sustainable
Firm Growth
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All practice areas covered
Martindale-Hubbell AV Preeminent
On personal injury cases
Emergency legal support
100% confidential consultations
All practice areas covered
Martindale-Hubbell AV Preeminent
On personal injury cases
Emergency legal support
100% confidential consultations
Law Firms Grown
Nationwide
General marketing agencies treat every client the same. We only work with law firms — which means every strategy is built around bar advertising rules, long sales cycles, and the trust it takes to get someone to call a lawyer.
Every ad and page reviewed against your state bar's advertising rules before it goes live.
We target the searches and audiences tied to the case types that actually move your revenue.
Every lead is tied back to a channel, campaign, and cost — no vanity metrics, ever.
Pick a single service or run them together as a coordinated growth engine. Every program is shaped around your practice areas, geography, and goals.
Rank for the cases that matter. Local SEO, practice-area landing pages, and authority link building tuned to legal search behavior.
High-intent traffic via Google Ads, Bing, and Local Service Ads built around lifetime case value.
Conversion-focused law firm websites built on modern frameworks. Fast, mobile-first, ADA compliant.
Practice-area content written by experts. Blogs, FAQs, glossaries, and pillar pages that rank and convert.
Build a credible presence where your clients spend time with strategy, content, and amplification.
Earn more 5-star reviews on Google, Avvo, and legal directories while managing your online reputation.
Every engagement follows the same disciplined sequence, so you always know what's happening and why.
Start Growing →We assess your current visibility, website, and competitors to find the fastest opportunities for growth.
A tailored 90-day plan built around your practice areas, target clients, and growth goals.
Campaigns go live and are refined weekly based on real lead data, performance, and opportunities.
Clear monthly reporting shows what's working, so we can confidently double down on the strategies driving results.
With extensive experience in legal marketing, we help law firms improve visibility, attract clients, and grow through proven strategies.
Our tailored marketing solutions help law firms achieve measurable growth with strategies focused on performance and results.
Through SEO, paid advertising, and content marketing, we help law firms connect with more potential clients online.
With over a decade of expertise, we create customized marketing campaigns designed for competitive legal markets.
Who we serve
Solo practitioners, regional firms, and multi-state practices each get marketing programs tailored to their stage.
Stage one
Lean marketing programs designed to build local visibility and consistent caseload without overspending.
Stage two
Multi-channel programs balancing organic growth with paid scale across multiple office locations.
Stage three
Enterprise-scale programs with dedicated strategists, custom development, and advanced attribution.
Watch how we built winning strategies for clients across every practice area.
A hostile takeover gone wrong — we structured a negotiated exit that protected equity and reputation entirely out of court.
Against a Fortune 500 defendant with a 40-lawyer defense team — full compensation secured in 14 months.
A business executive faced federal fraud charges. We dismantled the prosecution's case piece by piece — total dismissal.
Three competing claimants, millions at stake. We untangled a decade-old dispute and delivered a clear path to closing.
Cross-border custody battle spanning two continents. Legal strategy coordinated across jurisdictions — children reunited.
Get to know the passionate people behind every project, their ideas, experiences, and the creativity they bring to every collaboration.
“ Describe working at MadeByShape in three words
“ Which CMS do you prefer? Wordpress or Craft CMS?
“ What's your favourite thing about working at Shape?
“ Describe your perfect client to work with
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Everything you need to know before your first consultation. Still have questions? We're here.
Contact Us DirectlyLaw firm SEO improves your visibility for the searches potential clients make when they need legal help. A strong strategy combines technical SEO, local search, content, authority building and conversion optimization to attract qualified traffic and turn it into enquiries.
We structure legal content so search engines and AI platforms can clearly understand your expertise, entities, services and geographic relevance. This includes authoritative content, schema, strong information architecture and content built around real client questions.
Pricing depends on your practice areas, competition, geographic market and growth goals. A local single-practice firm will usually require a different strategy and investment than a multi-location or highly competitive personal injury firm.
We focus on metrics connected to business outcomes including qualified leads, calls, consultation requests, cost per acquisition, organic visibility, local rankings, conversion rates and the performance of individual practice areas.
Strategies can be developed for personal injury, family law, criminal defence, immigration, employment, estate planning, corporate law, real estate and other legal practice areas.
Yes. We can operate as your full marketing partner or work alongside your internal team. The strategy, responsibilities and workflows can be structured around the resources you already have in place.
Yes. Campaign structures can be built for local, multi-location, statewide and national growth, with individual location and practice-area strategies designed around the way potential clients search.
