CORE SERVICE — PPC

Legal PPC campaigns that turn ad clicks into signed clients.

High-intent Google Ads campaigns, conversion-focused landing pages, and strategic bidding built around how people search for legal services when they need an attorney.

Practice-Area Pages That Convert
Local Map-Pack Ranking Growth
Transparent Monthly SEO Reports
Dedicated Legal SEO Specialists
ROI growth
3.2x
Avg. campaign ROI increase
Lead generation
150+
Firms generating leads
Campaign insights
30 days
To first campaign insights

Request a Free SEO Audit

Tell us about your firm — we'll show you what's holding your rankings back.

    🔒 I agree to be contacted at the number and email provided by Legal Brand Marketing through automated technology, SMS/MMS/RCS messages (Msg & Data rates may apply).

    LAW FIRM PPC SERVICES

    PPC Services Built To Help Law Firms Generate More Leads

    Drive qualified traffic, attract potential clients, and maximize your advertising budget with PPC strategies designed specifically for attorneys and legal practices.

    Strategy

    Legal PPC Strategy

    Create targeted advertising campaigns built around your practice areas, competitors, and client search behavior.

    • Keyword research & intent targeting
    • Competitor ad analysis
    • Campaign structure planning
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    Local SEO

    Google Ads For Attorneys

    Increase visibility and connect with potential clients actively searching for legal representation.

    • Search campaign optimization
    • Location targeting setup
    • Bid management strategy
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    Audit

    PPC Campaign Audit

    Identify wasted spend and improve campaign performance with detailed advertising analysis.

    • Account performance review
    • Conversion tracking analysis
    • Optimization opportunities
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    Content

    Legal Ad Copywriting

    Create compelling ads that communicate your firm's value and encourage potential clients to take action.

    • High converting headlines
    • Practice area messaging
    • Call focused descriptions
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    Link Building

    Landing Page Optimization

    Build conversion focused pages designed to turn paid traffic into consultation requests.

    • Service specific landing pages
    • Conversion improvements
    • User experience updates
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    Growth

    PPC Reporting & Growth

    Track campaign performance with clear reporting focused on leads, calls, and business growth.

    • Keyword tracking
    • Lead conversion reporting
    • Monthly PPC insights
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    FULL SERVICE PPC PROGRAM

    Build A Paid Search Strategy That Brings More Legal Clients

    From campaign setup and keyword targeting to landing pages and optimization, our PPC strategies help law firms generate consistent qualified leads.

    GET CUSTOM SEO PLAN CALL 213-352-5158
    PPC Campaigns Managed
    250+

    With extensive experience in legal advertising, we help firms generate qualified leads through proven PPC strategies.

    Client Success Rate
    92%

    Our advertising solutions help law firms improve campaign performance with strategies focused on measurable results.

    Leads Generated
    10K+

    Through paid search campaigns, optimization, and conversion strategies, we help firms connect with more potential clients.

    Years Experience
    10+

    With years of digital marketing expertise, we create customized PPC campaigns built for competitive legal markets.

    THE PROCESS

    Your Path to Predictable Growth.

    Every campaign follows a structured process, so you always understand what is running, what is improving, and why.

    Start Growing →
    01

    Campaign Audit & Discovery

    We review your current advertising, competitors, and opportunities to identify ways to improve performance.

    02

    Strategy & Campaign Setup

    A customized PPC plan is created around your practice areas, target clients, and growth goals.

    03

    Launch & Optimization

    Campaigns go live and are continuously refined based on search data, conversions, and performance.

    04

    Reporting & Scaling

    Clear monthly reporting shows what is working, allowing us to scale the strategies driving results.

    WHY LEGAL PPC IS DIFFERENT

    Same PPC Platforms.
    A Very Different Outcome.

    Generic PPC may generate clicks, but legal PPC generates potential clients. Our campaigns are built specifically around law firms, practice areas, and high-intent searches.

    generic seo

    Generic PPC Agencies

    GENERAL MARKETING APPROACH
    Low Intent Traffic

    Focuses on clicks instead of people actively searching for legal help.

    One Size Fits All Campaigns

    Uses the same advertising approach across different industries.

    Clicks Over Conversions

    Reports traffic numbers without connecting them to real cases.

    Limited Legal Knowledge

    Misses opportunities around valuable legal searches.

    Basic Ad Management

    Creates campaigns without understanding client decision journeys.

    VS
    TARGETING
    STRATEGY
    COMPLIANCE
    REPORTING
    INDUSTRY FOCUS
    SUPPORT
    legal seo

    Our Legal PPC Approach

    BUILT FOR LAW FIRMS
    High Intent Targeting

    Targets people searching for specific legal services.

    Practice Area Campaigns

    Creates campaigns around cases, services, and locations.

    Conversion Focused Strategy

    Optimizes ads toward calls, forms, and consultations.

    Lead Focused Reporting

    Measures inquiries and business growth.

    Dedicated PPC Support

    Strategies built around your firm's goals.

    Multi Channel Growth

    Built for Legal Demand & Discovery

    Law firm growth starts before someone contacts your office. People search, compare, review, and evaluate firms before choosing representation.

    Our PPC approach connects your firm with potential clients at the exact moment they are searching for legal help.

    Paid search, landing pages, tracking, and conversion strategy work together instead of operating as separate marketing channels.

    We create targeted PPC campaigns that put your law firm in front of potential clients when they are actively searching for legal services.

    From keyword research and audience targeting to ad messaging and campaign optimization, we focus on reaching high-intent searches that are more likely to turn into consultations.

    Our approach combines search strategy, competitor insights, and continuous optimization to maximize your visibility and attract qualified legal leads.

    Getting clicks is only the first step. We optimize every part of your PPC journey to turn visitors into real client inquiries.

    Through conversion-focused landing pages, compelling ad copy, accurate tracking, and performance analysis, we identify opportunities to improve results.

    Our strategies help your firm generate more calls, consultation requests, and measurable growth from every advertising dollar.

    Legal documents representing a law firm growth strategy Marketing team discussing law firm search visibility
    PRACTICE AREAS WE SERVE

    PPC Campaigns Built For Every Area Of Law

    Our legal PPC strategies are customized for different practice areas, helping firms attract qualified leads and maximize advertising results.

    Personal Injury

    Generate leads from people searching after accidents.

    Criminal Defense

    Reach clients needing immediate legal support.

    Family Law

    Connect with people seeking divorce and custody help.

    Immigration Law

    Reach individuals needing immigration guidance.

    Business Law

    Attract companies looking for legal solutions.

    Employment Law

    Connect with workplace dispute clients.

    Estate Planning

    Reach people planning their future.

    Bankruptcy Law

    Help firms connect with financial relief seekers.

    Medical Malpractice

    Reach clients looking for experienced representation.

    Case Studies

    Real Cases. Real Results.

    Watch how we built winning strategies for clients across every practice area.

    Corporate Law · M&A Dispute

    $47M Acquisition Dispute Resolved Without Trial

    A hostile takeover gone wrong — we structured a negotiated exit that protected equity and reputation entirely out of court.

    $47M
    Protected in
    negotiated settlement
    Personal Injury · Wrongful Death

    $8.3M Verdict in High-Stakes Wrongful Death Claim

    Against a Fortune 500 defendant with a 40-lawyer defense team — full compensation secured in 14 months.

    $8.3M
    Verdict for
    the family
    Criminal Defense · Felony Charges

    All Charges Dismissed: The Impossible Defense

    A business executive faced federal fraud charges. We dismantled the prosecution's case piece by piece — total dismissal.

    0
    Charges remaining
    after dismissal
    Real Estate · Title Dispute

    Multi-Party Title Dispute Resolved in 90 Days

    Three competing claimants, millions at stake. We untangled a decade-old dispute and delivered a clear path to closing.

    90
    Days to full
    resolution
    Family Law · Int'l Custody

    Sole Custody Secured Against International Abduction

    Cross-border custody battle spanning two continents. Legal strategy coordinated across jurisdictions — children reunited.

    2
    Continents. One
    family reunited.
    Hear it from our team

    Meet the people who will be working on your project

    Get to know the passionate people behind every project, their ideas, experiences, and the creativity they bring to every collaboration.

    “ Describe working at MadeByShape in three words

    “ Which CMS do you prefer? Wordpress or Craft CMS?

    “ What's your favourite thing about working at Shape?

    “ Describe your perfect client to work with

    “ What inspires you the most about your work?

    FAQ

    Common Questions

    Everything you need to know before starting your first PPC campaign. Still have questions? We're here.

    Contact Us Directly

    PPC helps law firms reach potential clients at the exact moment they are searching for legal services. By targeting high-intent keywords and optimizing campaigns for calls and consultation requests, PPC can help generate qualified leads faster than traditional marketing methods.

    We optimize legal PPC campaigns through detailed keyword research, competitor analysis, location targeting, ad testing, bid management, and ongoing performance improvements. Every campaign is built around your practice areas and the clients you want to reach.

    The cost of legal PPC depends on factors such as your practice area, competition, location, and advertising goals. We create customized strategies that align your budget with opportunities to generate the highest quality leads.

    We track important performance metrics including clicks, cost per click, conversion rates, phone calls, consultation requests, cost per lead, and overall campaign performance to show what is driving real business growth.

    We work with law firms across various practice areas including personal injury, criminal defense, family law, immigration, business law, estate planning, and other legal services looking to increase their online visibility and client acquisition.

    Yes. We can collaborate with your internal team or existing marketing partners to manage PPC campaigns, provide strategic recommendations, and ensure your advertising efforts support your overall growth goals.

    Yes. We create PPC strategies for single-location firms, multi-location practices, and national legal brands. Campaigns are customized with location targeting, practice-specific messaging, and scalable advertising structures.