"Insights from 20+ In-Depth Interviews, featuring leaders from " Dropbox, canva, Coda, Amplitude, and more
"Emerging challenges for Growth teams and research insights from" 100+ companies
Scale e-commerce sales for dental care products while maintaining a strong ROI through optimized PPC Gentle Dental is known for delivering luxury-level dental care and offering a curated range of professional-grade oral care products through its website. While the in-clinic experience was exceptional, their e-commerce sales from paid traffic were underperforming.With a desire to turn their product offerings into a consistent revenue stream, Gentle Dental partnered with Offshore Dental Marketing to launch and optimize e-commerce-focused PPC campaigns across Google and Meta platforms.
Decrease in CPA
Return on Ad Spend
Increase in repeat purchases
Despite a beautifully designed website and quality products, Gentle Dental faced multiple issues with their paid campaigns:
High Cost-Per-Click (CPC): Minimal returns on ad spend.
Poor Product Feed Optimization: Caused irrelevant search matches.
Low Cart Conversions: Despite good traffic from paid ads.
No Campaign Segmentation: Generalized ads with limited targeting.
Limited Visibility: Poor exposure on shopping and display placements.
No Retargeting Strategy: Lost opportunities from abandoned carts.
Gentle Dental required a smarter, more efficient PPC strategy tailored to the e-commerce buyer’s journey.
To address these challenges, Gentle Dental partnered with Offshore Dental Marketing to implement precision-targeted PPC campaigns:
Product Feed Optimization: Improved product visibility through optimized product details and structured data markup.
Google Shopping & Search Campaigns: Segmented products, implemented Smart Shopping for retargeting, and introduced branded campaigns.
Meta Ads (Facebook & Instagram): Utilized carousel, video ads, retargeting, and Lookalike Audiences to boost conversions.
Conversion Funnel Optimization: Enhanced landing pages, automated abandoned cart emails, and tracked micro-conversions for insights.
Within 60–90 days of campaign optimization, Gentle Dental saw significant improvements across all key PPC performance metrics:
35% increase in online product sales
27% decrease in cost-per-acquisition (CPA)
440% ROAS (Return on Ad Spend) for best-performing campaigns
3.5x increase in repeat purchases from retargeting campaigns
Product visibility grew across Google Shopping and Meta platforms
Schedule your free, confidential consultation. Our attorneys are ready to listen, evaluate your situation, and give you an honest assessment of your options.